About Us


Since 2006 GenRight Off Road has been at the forefront of armor and suspension for Jeep enthusiasts. GenRight is short for Genuine Ideas Engineered Right. We are committed to building the best and most innovative Jeep parts and accessories for your Jeep to enjoy in everyday life or wherever your next adventure may take you.


GenRight products are designed to withstand the terrain of the daily commute to the exploration on an off road trail. We test our products in the real world, at The Hammers, which are some of the hardest rock crawling trails in the United States. GenRight productions are built to functionally take a beating while aesthetically give your Jeep the look you want at the price that won’t dent your pocket book.


Our 25,000 square foot facility incorporates not just our production line, warehouse and front office, it also includes our off road build shop where we can install GenRight Offroad products, including a complete suspension and body armor build on your Jeep.

GenRight Off Road products are proudly made in the USA.   Our American-Made products have been featured in every  off-road magazine including CRAWL, JP Magazine, DUB Magazine, and 4Wheeler Magazine. GenRight products have also been featured on and on Xtreme 4x4, Pirate 4x4 and Four Wheeler TV shows since 2006. Watch GenRight Videos on your YouTube channel to learn more about how GenRight Off Road can take your Jeep to the next level.

See a gallery of the GenRight Jeeps.

Today the GenRight has several key people on the staff who share the 4 wheeling passion:

Tony Pellegrino President / Founder Andrew Harris Inside Sales
Jami Pellegrino Photo / Video / Design Taylor Hubbard  Inside Sales
Richard Hunt CAD Designer Darren Ruzicka Fabrication & Race
Jonathan Zaleski Social Media / Marketing Debbie Pellegrino CFO
Bryan Crofts Events Brian Maxwell Sales & Events
Cory Kaiser Public Relations Chris Hughes Events & Forums
Sheila Marshall Office Manager  Cameron Harris Sales & Events

Today: GenRight offers the most complete line of aftermarket off road Jeep products available (and in stock)! GenRight is also proud to employ a full staff of capable people who love making quality American-Made Jeep products! GenRight's products are sold and installed by over 150 off-road shops nationwide and distributed worldwide to 15 different countries. We are also a proud official sponsors of the Ultra4 Race series.

A little History: GenRight Off Road was founded by Tony Pellegrino in Southern California. He set the company up to design, manufacturer, assemble and distribute from our facility(s) in Simi Valley. Tony has over 28 years of business experience manufacturing all types of High Tech and Low Tech products from a variety of industries. He is at each of the scheduled off-road events himself and ready to demonstrate the company's products to the public. Tony has been off-roading since the 1970s and is a serious wheeler himself, having raced in and finished King of the Hammers (KOH) four times! Tony continually applies his years of experience out on the trails to verify which products work and which products don't.

Several years back, Tony developed his first Jeep product (before GenRight existed) which was a bolt-on external roll cage called the "XO Bar system", followed shortly thereafter by the Crawler Extreme (or "EXT") gas tank which gave enthusiasts the ability to stretch their Jeeps. The gas tanks were an immediate hit and now we offer a complete line of parts and equipment to build what we call the next level Jeep for serious off-roading or rock crawling.

Please come see our quality line of Jeep products and accessories at any of the off-road events, where we plan to have a display booth set up.

Feel free to call 805-584-8635 or contact us with any questions you may have. To learn more about runs, events, the latest news, and working at GenRight, please check out our Runs & Events, Press & Media and Employment pages.