7 Reasons You Must Attend King of the Hammers

Are you on the fence about whether you should attend the 10th running of the King of the Hammers? Here are 7 compelling reasons why making the trek out to Johnson Valley in California is very much worth the effort…

Road Trip – The King of the Hammersis the final event in the Ultra4 Racing Series and takes place during the first week of February in the middle of the desert about 25 miles from the nearest town and 55 miles from the nearest major airport. The best and perhaps only way to get there is by driving. It's a great opportunity to load your buddies into a vehicle and head out into the middle of nowhere for the quintessential bonding experience.

Premier Off Road Racing – It doesn’t get any better than the King of the Hammers. Ultra4 racing already combines the flat out speed of Baja-style racing with extreme rock crawling challenges. King of the Hammers kicks it up a notch by gathering the sport’s best drivers and most radical racing machines then turning them loose on a winner-take-all course that covers brutally unpredictable terrains that can swallow vehicles whole and takes all day to navigate. It is in every way the true pinnacle of pure off road racing. There is simply nothing like it in all of motorsports.

Hammertown – They call it ‘Burning Man for gear heads’ for good reason. Thousands upon thousands of off road racers, vendors, fans, support teams, and press descend upon the location to create a sprawling, exciting, temporary community in the middle of the desert. Hammertown pumps with lively energy and an unbeatable, ongoing thrill for a solid week – then is gone like it never existed. It’s a perfect moment trapped in time that briefly bursts into existence and must be experienced in person.

Desert Beauty – Ever seen a desert sunrise? Have you gazed on orange mesas that appear to turn to flame as they catch the last light golden light of the day? Have you afforded yourself the chance to look into the star-strewn night sky unhindered by city lights? Ever wondered what seemingly unlimited horsepower sounds like as it echoes off the distant rocky hills like a thunderous army of charging giants? Now is your big chance.

Ride with the Pros – The day after the final race is KOH: The Experience. This Saturday event includes trail rides, meet and greets, and even ride-alongs with some of the best off-roaders in the world. It’s the perfect wrap up to a thrilling week and a final chance to embrace the off road culture with both arms in an up-close and personal way.

A Personal Proving Ground – Anyone can handle a week at the Ritz Carlton in Maui, but are you tough enough to endure whatever winter in the California desert throws at you? You’ll never know until you try. Sun scorched days, brutally cold nights, unyielding winds, sand in places you didn’t even you had, the ever present threat of pounding rain. You’ll emerge from it all with a primal sense of achievement, a litany of stories to share with those who dared not attend, and a string of memories happily seared into your consciousness. There is no way you will not come out of it changed at least a little for the better.

Looking for tips for surviving King of the Hammers? Look no further. Click here for 8 of them.

See you there.

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GenRight Off Road is an official King of the Hammers sponsor. Visit www.GenRight.com for all your Jeep Wrangler and Ultra4 off road needs